Tensyll is a performance consultancy for founders who have tried agencies and found them wanting. We build revenue systems — not campaigns. Every engagement is tied to measurable business outcomes.
The standard agency model charges a fixed fee for a fixed number of deliverables — posts per month, ads managed, reports generated. Whether your revenue moves or not is, at best, a secondary consideration. At Tensyll, every retainer is structured around a revenue outcome. Our compensation is tied to your business results, not our output volume.
A campaign has a start date and an end date. A system compounds over time. We architect acquisition, conversion, retention, and optimization as an interconnected revenue machine — then we iterate on it continuously using structured experimentation. The result is not a spike. It is a rising floor of predictable revenue that improves month on month.
Each pillar addresses a specific point of revenue leakage. Together, they form a compounding system that improves with every sprint cycle.
Most businesses try to create demand. We identify where demand already exists — in search intent, in competitor gaps, in social behaviours — and build precision systems to capture it first. Every channel is chosen on evidence, not assumption.
The click is not the conversion. Most businesses lose the majority of their revenue in the gap between traffic and transaction. We audit every drop-off point, then rebuild the architecture — pages, offers, sequences, messaging — to close that gap systematically.
Broad retargeting wastes budget by showing the same message to everyone regardless of where they are in the decision process. We build intent-tiered audiences and sequence messaging to match each stage — turning consideration into commitment without burning spend on the wrong signals.
Growth is not a project — it is a continuous discipline. We maintain 10 or more live experiments at any point, with a 72-hour kill decision on underperformers. Winners are scaled immediately. Every sprint builds on the learnings of the last, compounding the advantage over time.
No projection ranges. No estimated impact. Every number below is tied to a real engagement with documented attribution.
Revenue in 90 days. Full funnel rebuild. Same budget. Same team. Engineered system.
Cost per acquisition in 6 weeks. Close rate moved from 8% to 26% in the same period.
Qualified trial signups tripled without any increase to the monthly ad budget.
Every Tensyll retainer includes a performance layer. Our compensation is tied to your revenue outcomes — not the number of posts or campaigns we run. If your business doesn't grow, we don't feel right charging full rate.
No black-box reporting. Every client has live dashboard access to every metric, every experiment result, and every spend decision — updated in real time. You never wait for a monthly PDF to know what's happening.
We work with 5 to 8 companies at a time. Not to manufacture exclusivity — but because quality of work degrades at scale when you're doing this properly. Your business gets the full system, not a divided team.
We work with a limited number of companies each quarter. Apply to see if Tensyll is the right fit for your business and growth stage.
Every result below is attribution-verified and audited. No ranges, no projections, no "up to" estimates. These are the actual numbers from actual engagements.
A fashion brand spending ₹5L/month on Meta was returning 0.9× ROAS — meaning every rupee spent on advertising was generating less than a rupee back. Scaling was actively destroying margin. The account had accumulated 60+ fragmented campaigns with no attribution clarity and no structured creative testing. Each month, spend went up. Results went down.
We paused the entire account on day one. Over the first seven days, we conducted a full attribution audit and identified that 70% of active spend had zero attributed conversions in the previous 90 days. We consolidated to 8 structured campaigns, introduced a systematic UGC creative testing framework, rebuilt all landing pages from session data, and installed a full data layer for accurate attribution. The account went live on day 8.
₹42L/month in attributed revenue. 5.1× ROAS. 38% reduction in cost per acquired customer. Ad spend was profitably scaled from ₹5L to ₹18L/month during the same period. The same team, the same product, and the same target audience produced 740% more revenue through a better system — not more budget.
The client was generating high volumes of inbound leads but closing fewer than 8% of them. Their CAC was rising 12% month-on-month despite no change in budget. The root problem: no qualification layer existed between lead capture and sales outreach. High-intent prospects and casual browsers were being handed to the same team with identical urgency. Sales capacity was being spent on the wrong people.
We introduced a multi-step qualification funnel between the ad and the lead form. Redesigned landing pages to surface intent signals early — filtering out passive enquirers before they entered the pipeline. Built a lead scoring model tied to behavioural engagement data. Shifted ad spend away from volume-oriented keywords toward high-intent search and in-market audiences. Separated the nurture sequences for qualified versus unqualified leads.
47% lower cost per acquisition. Sales close rate moved from 8% to 26% — a 3.25× improvement — because the team was now spending its time on people who were genuinely evaluating a purchase. Revenue per lead increased 3.2×. The same monthly budget generated significantly more pipeline quality, and the sales team's conversion confidence improved measurably.
High paid traffic, 1.2% trial conversion. The team had assumed this was a targeting problem and was spending more on prospecting. It wasn't a targeting problem. The ad creative was promising a specific outcome; the product trial page addressed a different one entirely. Visitors arrived with one expectation and found another. The mismatch was invisible internally but obvious to every new visitor.
We audited the full journey from ad to trial to onboarding, and identified the message mismatch at the landing page. Redesigned the trial page to align precisely with the promise made in the highest-converting ad creative. Separated retargeting audiences from cold prospecting so that warm visitors received acknowledgement of their prior visit rather than a first-time pitch. Introduced intent-based audience segmentation across all campaigns.
Trial conversion moved from 1.2% to 4.8% — a 4× improvement on the same traffic volume. Qualified pipeline tripled. Retargeting CPA reduced 44% because the audience segmentation meant budget was no longer wasted on users who had already converted. The monthly ad budget remained unchanged. Every improvement came from better architecture, not more spend.
A health and wellness D2C brand was spending ₹8L/month on Meta at 0.7× ROAS — losing money on every rupee spent at scale. They had been with a previous agency for eight months, which had continued to scale the account despite the negative return, citing "brand building" as the justification. There was no creative testing process, no offer sequencing, and no structured attribution. Scaling had made the problem larger, not better.
We paused all campaigns and conducted a comprehensive creative and audience audit. The audit revealed that the top three creatives responsible for 90% of spend had not been refreshed in five months — severe creative fatigue. We built a systematic UGC creative testing framework with 12 concurrent variables per sprint cycle. Introduced offer sequencing across cold, warm, and hot audiences. Rebuilt the account structure around data signals rather than the previous assumptions about audience behaviour.
4.4× ROAS by week six — a 528% improvement on the starting position. Revenue increased 320% in 45 days. Ad spend was scaled profitably from ₹8L to ₹22L/month during the same period. Every rupee in the account was traceable to a documented revenue outcome. The "brand building" justification was replaced with a direct commercial result, every single week.
Applications are reviewed personally within 48 hours.
A week-by-week breakdown of the exact client experience — from initial application to a compounding revenue system running at full capacity.
The first month is entirely diagnostic and architectural. We do not run a single pound of spend on assumptions.
We map your entire revenue infrastructure: ad accounts, attribution setup, funnel drop-off points, conversion rates at each stage, and competitive positioning. We identify the top three revenue leaks and rank them by highest expected impact per rupee of intervention. Nothing moves until this is complete.
We present a custom 90-day growth roadmap with specific KPI targets, the methodology behind each intervention, and a ranked experiment backlog. You review, challenge, and approve. KPIs are agreed in writing. The live dashboard is set up with your real data before a single campaign runs. No surprises later.
First campaigns and experiments go live. We read signal within 72 hours — not 30 days. Early data informs immediate decisions. This is not a "launch and see" approach; it is a live system from day one. You see every metric as it comes in.
From week four onwards, the engagement runs on a weekly sprint cadence: run experiments, review signals, kill underperformers, scale winners. Every sprint compounds on the insights of the last. The system becomes progressively more precise and more profitable over time. This is how a rising floor is built.
Real-time data at every stage of the funnel — acquisition, conversion, retention. Not a PDF sent on the last Friday of the month. A live view of every metric that matters, accessible at any time.
30 minutes. Previous sprint results reviewed. Next sprint decisions confirmed. You are never in the dark between calls, and you always know why a decision was made and what we expect it to produce.
WhatsApp or Slack access to the person actually working on your account — not an account manager reading from a report. Questions answered in hours, not days.
A full performance review covering what worked, what didn't, and the documented reasons for both. The following 30-day roadmap is presented and confirmed before we begin it.
Every experiment we run for your business is documented: hypothesis, variable tested, result, conclusion. Over time, this becomes a proprietary knowledge asset specific to your market and audience.
Every 90 days, we conduct a formal performance review against the KPIs agreed at the start. If we are not moving the needle, we do not ask for another quarter's retainer. We earn each renewal.
These are not aspirational values on a wall. They are operational constraints that shape every decision we make for your business.
We do not present reach, impressions, or follower counts as evidence of progress. Every report ties directly to a business outcome — revenue, CAC, conversion rate, qualified pipeline. If a metric doesn't move money, it doesn't appear in your reporting.
Every campaign that goes live has a documented revenue hypothesis and a timeline to prove it. If it fails to prove it, it is paused and replaced. You will never look at your statement and not know what a specific spend produced.
We do not operate on rolling 6-month or 12-month contracts. Month-to-month on starter packages. Revenue Partner engagements have a 90-day minimum — because that's the minimum time required to show the system working properly. After that, you choose to continue because the results justify it.
Every recommendation we make is grounded in a data signal, a documented experiment result, or a clearly stated hypothesis with a test plan attached. "I think this will work" is not a strategic recommendation. It is a hypothesis — and we'll test it before we scale it.
Apply and we'll review your current setup and tell you honestly whether we think we can move the needle.
Fixed monthly retainers with a performance layer built in. No hidden fees, no surprise invoices, no 6-month lock-ins on starter packages. We believe if we're doing our job, you won't want to leave.
Ad spend is always separate and paid directly to the platform. We do not mark up ad spend. Our goal is better ROAS — not bigger budgets.
For businesses not yet ready for a retainer. The Revenue Audit fee is credited in full toward any retainer started within 60 days.
Foundation and Accelerate are month-to-month with 30 days notice. Revenue Partner engagements carry a 90-day minimum — because the system takes 8 to 10 weeks to fully build, activate, and complete its first sprint cycle before the compounding effects begin. We won't commit to results without the time required to produce them. After 90 days, Revenue Partner also continues month-to-month.
For Revenue Partner clients, we agree a base retainer and a performance bonus tied to a specific documented KPI — typically revenue attributed or CAC reduction below an agreed baseline. The bonus is typically 5–15% of revenue above the baseline threshold. Every performance structure is documented in writing and agreed before work begins. No ambiguity, no retroactive changes.
We conduct a formal performance review against the KPIs agreed at the start of the engagement. If we have not hit those targets and cannot present a clear explanation and a credible plan to correct it, we do not request another quarter's retainer. We have not yet had to invoke this — but we are explicit about it because we believe accountability must be structural, not aspirational.
Never. Ad spend is paid directly from your account to the platform. We receive no percentage of ad spend and have no financial incentive to increase your budget. Our performance bonus structure creates the opposite incentive: we earn more when your ROAS improves, not when your budget grows.
Applications reviewed within 48 hours. We respond to every serious applicant personally.
Not an agency. Not a consultancy in the traditional sense. A performance architecture firm for founders who want growth they can plan around.
Businesses spend significant resources on channels, content, and campaigns with no systemic way to know what is actually working. The result is feast-or-famine growth: a strong month followed by two weak ones, with no confident explanation for either direction. Tensyll was built to replace that uncertainty with a compounding system of data, structured experimentation, and engineered outcomes — where every decision is traceable and every result is attributable.
Every sustainable growth curve was built through deliberate system design — not momentum, timing, or good fortune. If you can't describe the system that produced the result, you can't reproduce it.
Opinions are starting points. Data is the decision-maker. We build measurement infrastructure that makes the right move obvious, and we change direction when the data tells us to — regardless of initial conviction.
The business running more structured experiments wins — not because they are more talented, but because they accumulate more knowledge faster. Speed of learning is a strategic asset.
Most growth vendors optimise for their own metrics, not yours. True accountability is built into the commercial structure of the engagement — not stated as a value and left unenforceable.
Strategies that cannot be executed clearly by a small team are not sophisticated — they are defective. We reduce every system to its most essential, highest-leverage components, then execute them with precision.
We work with fewer companies so we can go deeper into each. Every client receives the full system and undivided strategic attention. We do not dilute to scale. We scale by becoming better, not bigger.
That is the only kind of growth we build.
This is not for everyone. Apply if you are serious about building a compounding growth system. Every application is reviewed by a person — not filtered by automation.
We review every application within 48 hours. If there is a clear fit, we schedule a 30-minute diagnostic call — no pitch, no presentation. Just an honest assessment of your growth situation and whether Tensyll can make a meaningful difference.
We will review within 48 hours and respond personally.
Check your inbox — you will receive a real message, not a template reply.